There is no worse feeling than looking a dear friend in the eye over dinner and knowing that you have to fire them.
There is never a good time. You think ‘Maybe I’ll do it before the main course comes…’ or ‘I’ll definitely do it during dessert and a Jameson.’ During your crisis of conscience, the night rolls on and soon you’re laughing it up about some funny incident that happened earlier and chatting about crushes, lovers and crazy ex’s. You’ve now forgotten why you invited them out in the first place.
The bill arrives and the conversation automatically becomes how much of a tip you should each leave. Then the customary goodnight hugs and ‘call me.’ On the cab ride home, you say ‘I’ll do it tomorrow, tonight wasn’t the right time.’ But, as the sun dawns on another business day and the issues that prompted your decision rare their ugly little heads you realize there is no perfect time to give someone you love the axe.
Behind every great artist there is a machine. A team of savvy, driven, ambitious mavericks and veterans that operate tirelessly behind the curtain to propel that artist into star stratosphere. Managers, publicists, producers, engineers, stylists, musical directors, radio promoters, DJs, lawyers, agents and more all ensure that your favorite artists stay in your face as much — or sometimes more than — you can stand.
Simply put, the equation is as follows: focused artist x amazing team = inevitable success.
Even If you are the most talented human being on the planet and your team isn’t equally or more stellar, your chances of achieving a modicum of success is slim to none. In today’s marketplace every artist, from Queen Latifah to Lady Gaga, must be a brand. The team’s job is to ensure that, like any other successful brand, the artist is always relevant and enlarging their sphere of influence while maintaining high quality output. These guys keep you fly, fab and working by insuring you don’t release crap that would make your adoring fans un-follow and or un-friend that ass.
Every member of the team must passionately believe in the brand/artist, especially in the beginning when the grind is independent. They have to believe like Puff did with B.I.G., the way Dame did with Jay-Z, the way Akon did with Lady Gaga, Chaka Zulu with Ludacris. Without this tunnel vision, it’s almost impossible to break a new artist. Here, passion compensates for what is lacking in budget. After the artist breaks and the opportunities and money start rolling in, then the team must capitalize while creating new ones. This group of hard-working folks are the vehicle that take the artist to their desired destination so each member has to be strong. Like any other vehicle, if even the smallest part isn’t up to snuff, it adversely effects the efficiency of the machine.
Read the rest over at Parlour!